your business is complex. your products and customers are unique.

let us help augment your team to drive transformational results.

farnorth is a digital products and data consultancy specializing in practical AI and machine learning with transformational results. 

discover what we can accomplish together

our products

in addition to providing consultations to companies of all sizes and industries to enable them to jumpstart a robust digital strategy powered by AI and machine learning, we also have a number of products that can be set up with very little configuration for existing salesforce customers.

Opportunity Analyzer

The bane of every sales forecast is the sales rep who unintentionally adds a zero to their volume or revenue, or selects an incorrect unit of measure, sending your company's market cap into the stratosphere. Opportunity Analyzer:

  • - Evaluates all opportunities as they are entered into the system
  • - Compares opportunities to others entered by the sales rep, other reps in the territory and across the company and scores the likelihood of accuracy
  • - Notifies the sales rep and opportunity team members about the potential inaccuracy in near-real time

Chatter Assistant

Companies that use Chatter well understand its power to drive collaboration, resolve issues and close deals faster. Companies that use Chatter well also understand just how overwhelming it can be to find the key signals in all that noise. Chatter Assistant:

  • - Analyzes prior behavior--who and what you follow--and goes beyond hashtags to look at what people are saying to serve critical content just in time
  • - Recommends people or opportunities that you should keep an eye on
  • - Adds topics to conversations to broadcast them to key individuals in your company

Loss Describer

The last thing a sales rep wants to do is spell out exactly why an opportunity was lost. You're lucky if you can get them to select from a list of reason codes! Loss Describer:

  • - Analyzes all activity related to an opportunity including Chatter, Events, attached emails and status updates to understand who or what drove the loss
  • - Summarizes the key reasons with direct quotes from the related activity
  • - Recommends a loss code to the sales rep based on the analysis

Competition Tracker

Organizations struggle just to sell their product, much less keep up with everything the competition is doing. While public sources are an excellent source for competitive information, the information uncovered by your employees is your company's secret sauce.

  • - Identify competitors, competitor's products (and prices), and activity from information captured by your employees in Chatter, in activity across objects, and from attached documents and emails
  • - Structure the information to make it easily reportable
  • - Provide out of the box dashboards and reports as well as suggested notifications to stay alert when the competitive landscape changes

Up/Cross Seller

It sure would be nice to know if a customer would be interested in purchasing a premium or complementary product that you offer--but you don't have the resources to identify those opportunities reliably. Enter Up/Cross Seller:

  • - Group your customers into cohorts that exhibit similar buying patterns
  • - Provide anyone involved in the selling process with a "Customers who purchased this product also purchased..." or "Customers who purchased this might be interested in purchasing..." components to help drive the sale
  • - Learn from feedback as suggestions are accepted and result in a sale or are rejected

Global Listener

News articles are a great source for information...but it's also common knowledge. What if you could keep tabs on your customers and competition across a wide variety of sources--annual reports, shareholder calls, conference participation--and drive targeted interactions as a result.

  • - Global Listener searches out your customers and provides relevant synopsis of activity
  • - Based on your interests, it modifies to continue to bring you the most critical information--right when you need it!

...and that's just a taste of what we can do!

did we get your attention? we'd love to learn more about how we can work together to transform what you do!

let's turn this ambition into reality

we can't wait to hear about your vision for what we can accomplish together. but first things first. let's collect a little information that will help us get the right people assigned.

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